Tuesday, January 8, 2013

Halftime in America (2012)

Does anyone remember this? Despite it being a commercial for a giant company I felt the words mattered; that they said something important. I took it to mean all of us - our people, independent businesses, small mom and pop stores - working towards a better community.

It’s halftime.

Both teams are in their locker room discussing what they can do to win this game in the second half.

It’s halftime in America too.

People are out of work and they’re hurting and they’re all wondering what they’re going to do to make a comeback and we’re all scared because this isn't a game.

The people of Detroit know a little something about this.

They almost lost everything.

But we all pulled together. Now Motor City is fighting again.

I've seen a lot of tough eras, a lot of downturns in my life, times when we didn't understand each other.

It seems that we've lost our heart at times.

The fog of division, discord and blame made it hard to see what lies ahead.

But after those trials we all rallied around what was right and acted as one.

Because that’s what we do. We find a way through tough times and if we can’t find a way, then we’ll make one.

All that matters now is what’s ahead. How do we come from behind? How do we come together? And how do we win?

Detroit’s showing us it can be done. And what’s true about them is true about all of us.

This country can’t be knocked out with one punch. We get right back up again and when we do the world’s going to hear the roar of our engines.

Yeah, it’s halftime America and our second half is about to begin.

What did you think of this commercial?

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