Support Small Business Saturday Where You Live

Small business owners have so many options to promote and celebrate Small Business Saturday. Create an event, offer goodies to your customers or consider partnering up with other indie retailers in the area. When everyone works together to promote one another, your town, main street or local community can market itself as a destination and family attraction for the day! A multi-layered marketing campaign which works to attract visitors across a wider platform, say for example geared towards the whole family, is a win win for any community. Pair up the specials and rewards so that while mom is buying for her sisters, the kids are enjoying pizza at the arcade and dad is kicking back with a personalized shopping assistant in another store.

Find out about SBS at the American Express Website and Facebook Page. Download the graphics and images which you can display in your shop windows and use to let your customers know what is coming up. There is a lot of "buzz" and excitement surrounding this retail date so it's wise to read up on it a little and find out how you can generate interest for your local business. You can create customizable marketing materials for your physical location, online shop and social media with the Shop Small® Studio here at the Amex website.

The PicsArt photo editor (available for download in the Play Store) again is offering the clip art package for Small Business Saturday free. Unfortunately it wasn't updated from 2014 so several of the graphics still have an old date. But for adding a banner or frame to your photos it definitely does the trick to tie your retail establishment into the theme of the day. http://picsart.com/

The American Independent Business Alliance (not affiliated with American Express), has wonderful guidelines and resources for small business owners. Check out their "Holiday Campaign and Event Ideas" at the following links which feature a number of towns and communities across the country working to promote their main streets and down towns in unique ways. From signage to stamping currency with a pro-local message to window displays, there are plenty of ideas to get your team excited and energized.

*AMIBA Local Campaigns
*AMIBA Small Business Saturday
*Buy Local tools "Illustrating the power of spending locally"


Whatever you do, make sure to spread the word that YOU are proud to represent an independently-owned business and are eager to welcome - and reward - customers who visit your establishment.

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